23 January 2014
Toothsavers is a new mobile app created by the American Ad Council and the Partnership for Healthy Mouths, Healthy Lives. The app inspires kids to brush their teeth for two minutes, twice a day by enlisting them in rescuing friendly fairy tale characters from an evil, cavity-creating sorceress who cast a wicked teeth-rotting spell on the kingdom.
Featuring a fun and colourful design, Toothsavers includes three key features to help parents and their kids learn about the importance of oral health:
- The game calls on kids to be heroes. In a timed, finger-swipe brushing game, they can save 10 characters in a fairy tale kingdom from an evil, cavity-creating sorceress.
- The two-player version of the game allows for kids to “brush” the teeth of their friends and parents when the mobile device is held up to their mouths.
- The app also offers a real-life toothbrushing companion for kids and parents to keep track of their brushing progress, as well as morning and nighttime reminders.
